South Africans abroad – this good news is for you! – Actually, it’s good news for anybody who wants to own a pair of SA’s most loved and well-known shoes – the humble (and highly sought after) VELDSKOEN™ are now available online.

A bit more about the shoe
The company has revived and re-invented the classic brown leather shoe by adding soles and laces in eight bright colours. Now you can get yourself a pair delivered straight to your door all over Europe and the UK!

The shoes – which come in red, green, blue, pink, yellow, orange, and the more traditional black and grey – launched in South Africa exactly a year ago, in April 2017, and will now be leaving tracks all over Europe after the official UK and European launch in London, at the end of April 2018.

How the shoe was reborn
Company founders, Nick Dreyer and Ross Zondagh decided to make their own, updated version of the South African classic in August 2016, while watching the Olympic Games. They saw that the South African Olympic team wasn’t wearing anything iconically South African to represent their country. And so, VELDSKOEN™ was born – a traditional South African shoe with an injection of youth, energy, and happiness.

Dreyer and Zondagh wanted to design a shoe that was for everyone, a shoe that celebrated the amazing culture and diversity of South Africa. VELDSKOEN™ are based in Cape Town and the shoes hold true to the traditional characteristics of comfort and durability. They are an e-commerce product so all orders and sales are done online and the shoes are shipped straight to your door.

Through its platform, VELDSKOEN™ shines a light on great South Africans doing amazing things. These stories are told on the VELDSKOEN™ blog and shared globally. They are stories about average South Africans, from all walks of life, who are making a difference in other people’s lives. They all have one thing in common – they are all fresh, vibrant South Africans, with colourful personalities, just like VELDSKOEN™! You can read about them here.

VELDSKOEN™ is proud and excited to bring this iconic brand to the UK and Europe, and to share the great story that is South Africa.